Yoona has always been the center of attention, whether she’d asked for it or not. Even over a decade ago, as the face of the soon-to-be nation’s girl group, Yoona was never not in the spotlight. Her company placed her there, her members insisted that she belonged there, and the public eye made sure she […]

Something that all fans of K-Pop have to come to terms with is that K-Pop is, in fact, an industry; there are those who compare it to a factory, manufacturing idol after idol to expressly cater to the public. Because at the very core, it’s just business — and that makes it very hard to […]

(A song — and an acronym — that describes what Jung Jessica is to SONE.) F.L.Y. Forward. Choosing a direction is never the easiest, and reminding yourself to never stop is even harder. But pushing ahead regardless of the obstacles is what makes Jessica a force to be reckoned with. At first, “drive” may not […]

Lyrics taken from “DIVINE“. One of the first things mentioned when it comes to Taeyeon will always be “leader”. It’s a concept she can’t escape, whether it’s in nostalgic reference to her group position upon debut, a nod to Girls’ Generation’s position as one of the biggest groups to ever hit the K-Pop industry, or […]

Lyrics taken from “DIVINE“. Ask what comes to mind when Choi Sooyoung is mentioned, and the answer might be anything within a range of characteristics: she’s outgoing and charismatic, has a surprisingly sweet singing voice that is often overlooked, and is now recognized as a talented actress rising steadily through the ranks of those appearing […]

“Imagine your Korea” Features Yoona in New Year’s Video Yoona was featured in a New Year’s greeting video from the “Imagine your Korea” campaign, an initiative by the Korea Tourism Organization to bring visitors to the country. In the video, Yoona thanks those who visited in 2019, and hopes that visitors new and old will […]