​ An acronym — and a song — that describes what Seo Juhyun is to SONE. H.E.L.L.O. Honest. From the day she unabashedly declared that their rice cooker was the one that made the rice in Girls’ Generation’s dorm, it’s been obvious that one of Seohyun’s consistent qualities is how genuine she is. She smiles […]

To celebrate ten years with Girls’ Generation, Soshified is putting together a special project: #SONEPromise. This is an opportunity for SONE from around the globe to share how being Girls’ Generation fans has shaped our lives, and how we will continue to support the girls we love. Soshified is requesting photo submissions in order to […]

Videos “Bad Thief, Good Thief” Reveals Behind-the-Scenes Video from Photoshoot with Seohyun “Bad Thief, Good Thief” recently revealed some backstage clips from Seohyun’s photoshoot for the show. New episodes are released every Sunday KST. “The King Loves” Releases Behind-the-Scenes Clips Featuring Yoona “The King Loves” recently revealed a backstage video featuring footage from a poster […]

Endorsements BLANC & ECLARE Reveals New CF Featuring Jessica BLANC & ECLARE recently revealed a new CF featuring Jessica. In the clip, she models her brand’s latest sunglasses and styles for the spring and summer seasons. Photos Choi Soojin Posts Photo of Herself with Tiffany Choi Soojin, Sooyoung’s sister, recently uploaded a picture of herself […]

Videos S.M. Entertainment Uploads Dance Practice Video for Hyoyeon’s “Wannabe” S.M. Entertainment recently uploaded a dance practice video for Hyoyeon’s song, “Wannabe“. She has been performing “Wannabe” over the past two weeks on various Korean music shows. Girls’ Generation’s Official Twitter Posts Video of Hyoyeon #HYOYEON #Wannabe Thank you for all your love and support💖 […]

“Elle” Korea Releases Message from Sooyoung #ELLEtv 피티 궁전에서 열린 구찌 2018 크루즈 컬렉션을 마친 바로 다음날! 그 누구보다 빠르게 구찌 룩을 입고 <엘르> 카메라 앞에 선 수영❤️ 피렌체의 5월을 화려하게 장식한 수영의 화보 현장을 살짝! 공개합니다 ✨#반짝반짝눈이부셔 @hotsootuff A post shared by ELLE KOREA 엘르 (@ellekorea) on May 31, 2017 at 5:06am PDT “Elle” […]

Update on June 1st, 2017: On June 1st, the music video for Hyoyeon’s single, “Wannabe” was released via S.M. Entertainment’s official YouTube channel. The track can be downloaded from MelOn, Bugs!, Spotify, iTunes, and more. Hyoyeon is set to perform “Wannabe” for the first time tonight on Mnet’s “M! Countdown”. 데뷔 10년을 맞은 #소녀시대 #효연 […]