Something that all fans of K-Pop have to come to terms with is that K-Pop is, in fact, an industry; there are those who compare it to a factory, manufacturing idol after idol to expressly cater to the public. Because at the very core, it’s just business — and that makes it very hard to […]

Hyoyeon Uploads New Message and Photo onto SONE JAPAN Hyoyeon recently uploaded a new message and photo onto SONE JAPAN. Her translated post reads, “Hello SONE JAPAN! It’s Hyoyeon! How are you all doing? The cold season has passed into a more comfortable one! These spring clothes were cute so I’m sharing them with you […]

Endorsements DB Insurance Reveals CFs Featuring Yoona DB Insurance recently revealed 15-second and 30-second advertisements featuring Yoona. Promotional pictures can also be found in Soshified’s Photos Section. Others Seohyun Attends SCENTENCE X JAYJUN Fansign Event On May 11th, Seohyun attended a fansign for SCENTENCE X JAYJUN; pictures from the event can be found in Soshified’s […]

Update on May 13th, 2018: The music video for Yoona’s “To You” has been released. The track is available on Korean music portals such as MelOn, genie, and NAVER MUSIC, and will soon be available for download and streaming on iTunes, Google Play, Spotify, and Apple Music as well. Check out the “To You” music […]

Photos Seo Sookyung Posts Photos of Herself with Sunny 네일 바꿨쪄여~~ 올만에 써니랑 데이트😎 A post shared by 서수경 스타일리스트 스타일디렉터 스타일마스터 (@soostyle83) on May 2, 2018 at 9:50am PDT Girls’ Generation stylist Seo Sookyung recently uploaded a photoset of herself and Sunny onto her Instagram. In the pictures, the two show off their newly […]

Endorsements Yoona Featured in hyFresh Advertisement Yoona recently appeared in a CF for hyFresh. In the brief clip, she endorses the brand’s “하루야채” drink. Others PAPER Interviews Hyoyeon about “Sober” PAPER recently published an interview with Hyoyeon. The questions cover Hyoyeon’s recent debut as DJ HYO with “Sober“, and future plans for Girls’ Generation as […]