An acronym that describes what Kim Hyoyeon is to SONE. G.E.T. U.P. Genuine. In a business that’s built on manufactured images and hiding behind layers upon layers, it’s common knowledge that most of the time, we’re only shown whatever has been chosen for us to see. And yet, Hyoyeon seems to pay little attention to […]

Videos SHISEIDO Reveals Two New Videos Featuring Jessica SHISEIDO recently revealed two new videos featuring Jessica. In the clips, Jessica models the brand’s latest makeup products. “BEAUTY+” Releases Behind-the-Scenes Footage Featuring Tiffany #뷰티쁠_스타 뷰티쁠 10월호 커버걸, 티파니(@xolovestephi) 화보 모두 보셨나요? 드디어 오늘, 메이킹 필름을 공개합니다! 🎥 심쿵 주의! 심멎 주의! 🔜 A post shared by […]

Endorsements banila co. Uploads Three New CFs Featuring Taeyeon banila co. recently uploaded three new CFs featuring Taeyeon. In the clips, Taeyeon models some of the brand’s latest makeup products. Others Taeyeon Sings OST for “Final Life” It has been announced that Taeyeon will sing “Rescue Me”, a song for the OST of “Final Life”. […]

Update on September 15th, 2017: The music video for “U&I” has been released on the SMTOWN YouTube channel. Both Sunny and Henry helped write the lyrics of the song, which is told from the point of a view of “a lover demanding perpetual love devoted to him/her only”. Check out the music video below. Original […]

Endorsements H:CONNECT Releases Behind-the-Scenes Video Featuring Yoona H:CONNECT recently released a new behind-the-scenes video featuring Yoona. The short clip provides footage of Yoona modeling the brand’s 2017 fall and winter collection. Others Sunny Posts Photo and Message on SONE JAPAN On September 5th, Sunny uploaded a photo onto the SONE JAPAN blog, along with the […]

Update on September 9th, 2017: The Korean and Mandarin Chinese versions of Yoona’s “When the Wind Blows”, which was also referred to earlier as “You Are My Star” and known in Mandarin as “If You Also Think Of Me”, have been released. Check them out below. Update on September 7th, 2017: Earlier yesterday evening, S.M. […]