Following Tiffany’s visit to Thailand for 12plus CF filming, the Thailand-based facial product company spoke out on why they chose Tiffany to endorse their “Double Aura Lucent BB powder” with Super Junior’s Siwon. This product marks the company’s advancement into the face powder market, making Tiffany’s endorsement even more significant.
12plus invested approximately 150 million baht, or about $4.76 million USD, for the marketing budget of new BB powder, which was used to bring in Tiffany and Siwon as endorsers. Wayama Prasertsakul, marketing director of 12plus cosmetic brands, revealed, “Introducing cosmetic products is our main strategy,” and, “12plus’ target market is aimed at students who have the potential to be dynamic with what they use.” Thus, Tiffany and Siwon were the perfect choice as the faces of their new product to address both the Thai market and the world market in the future as both are global Hallyu leaders. Morever, 12plus is the first brand Tiffany has endorsed in Thailand, and the company believes she will show and guarantee product quality as she uses the “Double Aura Lucent BB powder” both on and off the stage.
12plus plans to utilize “360 degree of marketing medium”, in which they explore all venues of advertisement, including television, print advertisement, radio, and much more. There will also be a number of various promotions, including artist meet-and-greets for consumers. With Tiffany and Siwon as their endorsers, 12plus expects revenue growth on cosmetic products to increase by at least 35% this year alone. The company also has plans to complete the “12plus Miracle Double Aura Lucent Series” product line to better satisfy their target market. Look forward to more promotional activities for Tiffany in Thailand under 12plus in the future.
Sources: prachachat.net, [email protected], pingbook.com, [email protected]
Written by: kt9823@soshified
Contributor: lasanga@soshified
Edited by: bhost909@soshified
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I’m sure the brand will be able to sell more :)
after all, it’s Siwon and Tiffany, 2 of the greatest Hallyu stars to date!
she was a good choice. always smiling brightly :D
this is as clear of an indication that you’ll ever get
of the lengths that people are willing to go to to get
an opportunity to work with snsd. that is a lot of money,
but regardless of the amount, any investment in snsd
is a good one. i know it will pay off for this company
in the future. you can’t go wrong with tiffany! :-)
YAY the company had made an excellent choice in choosing fany :D
she is pretty! and increase in sale is alr confirm! :D kekeke
tiffany is the best choice
tiffany so friendly with fans !!!
Nice choice of endorsers. Fany indeed has milky white and flawless skin. Can’t wait to see the CF. :)
yep yep perfect choice choosing Fany-ah as their endorser. i sure do hope that her appearance with this product becomes hugely successful. Beautiful angel <3
Off topic: Won’t be a good night without looking at Tiffany! That’s the reason im here lol
Btw, 12plus made a great choice for choosing our brighter than gem fany fany Tiffany :D Can’t wait to see the CF..,,
Congratz to tiffany for being picked to promote this item….and in both pictures tiffany looks great but the second picture she just looks absolutely stunningly beautiful…i love you tiffany:)
I’m Thai. 12plus paid approximately 150 million baht for their ‘Marketing Budget’ for launch a new product “BB Powder”.
It doesn’t mean only Fany and Siwon. Translation in Twitter mistake. -*-
Ref: http://www.prachachat.net/news_detail.php?newsid=1344157080&grpid=03&catid=14 (prachachat.net, business news)
hope you will check it one more and adjust some words, Thanks ^_^
omg 4.76mil USD, that’s a lot xD