On April 5th, Lotte Department Store released a set of three CFs starring Girls’ Generation. With the advertisements featuring snippets of “The Boys” choreography and eye-catching outfits, they leave a visual impact, which make them brilliant for the Lotte Department Store’s “Challenge Sale”.
The length of the CFs range from sixteen seconds to a minute, and they feature close-ups of the girls in front of photography lamps, which shows off their flawless skin. The CFs also include full-body shots of the girls dancing to moves popularized in their hit single “The Boys”. Their outfits were predominantly sleek gold and black, which showed off their trend-setting fashion, along with their much sought-after figures. The shots of the girls are mixed in with various elegant dance shots of other models in flowing gowns, adding to the sleek feeling of the CFs. The music to the CFs also adds to the drama and presence, with a prominent string melody accompanied by a gradually strengthening hip-hop beat.
The CFs showcase just a small fraction of the wide variety of clothes offered by the Lotte Department Store’s nine fashion brands, with the girls in their sophisticated club dresses and performance outfits, and the models in long, flowing gowns.
Check out the CFs below:
Source: 롯데 백화점@youtube.com
Written by: bethlyhem.@soshified
Contributors: SeraphKY@soshified, residentbenchwarmer@soshified
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so pretty!! :DDD much more elegant ^^
Great cf. Yay, Lotte Dept. Stores. SNSD daebak! The girls’ look so cool and graceful. If I was a consumer in Korea, I’d certainly shop in that dept. store. :) SNSD fighting!
I’m loving this CF!
I like how they incorporate their music into SNSD ‘The Boys’ dance movements :D
nice cf.. all the girls look stunning and awesome here. Their outfits are elegant and the music synchronizes well with the dance move of the boys. I hope the girls can increase the sales of lotte department..
well apart from our usual amazing soshi, i got to say that beat sounds amazing!
Wew..!! So awesome…!!! Daebak…
Wow just amazing!!!! Lotte sure knows the girls style and indeed make a cf haha I really like it. I’m sure in whatever ad they in the sales will go up
great CF!!
does anyone know how much they’re being paid for a CF?
i want to use SNSD too to promote my company…
sure a SNSD’s CF will boost our sale… LOL
awesome commercial~~~ if these kind of advertisements will appear on TVs in my country……i’d surely die with too much spazzing! GIRLS’ GENERATION forever THE BEST~~~ ! ♥
i super love the elegant look of this cf. and the gold looks so good on the girls! great job lotte and snsd!
Everyone wants too use GG because theyre awesome and have many many fans ^^
wow…fantastic! sonyeoshidae..Hwaiting~~
They are all soo pretty. :L What brought me here is the picture of Taeyeon in the third vid.
People will always say this about them in the ad ~ The Divine Nine Is Fine !
Also, does anyone else want a GG song with the sick beats ? I certainly do !
It reminded me of the sample music beats used in RDR teaser trailer which ultimately went to TVXQ’s Keep Your Head Down as an entirety first, but returned as the intro in GG’s The Boys MV.
So Lotte’s promotion is called Challenge Sale ?
I can imagine the subliminal message ~ “We challenge all customers, domestic and foreign, to attempt their best shot in avoiding purchasing our products now that we have GG in our arsenal.
Come on ! We challenge you all cause we know you will gladly go for broke !”
Okay, well, the music beats in the ads sounds somewhat similar to TVXQ’s Keep Your Head Down’s. Initially I thought it was entirely different. Still, I want an entire GG song utilizing the ad version.
my goodness. these CFs are to die for <3
omg, the girls are so beautiful. from the hair to the outfits.. everything was glorious T____T
Again, this is something that gives me goosebumps. They’re simply amazing. Makes me proud as a s♥ne. unnies, fighting! ^^
awesome stuff there :) gorgeous as usual in the cfs!!!!!!!!! :D im sure theyll give lotte a great boost in sales :D looking forward to the other dramas and activities the girls got coming up! stay well and keep strong girls, SNSD fighting!!!!
it’s so cool !
-speechless-
-jaw drop-
LOVE!
Oh wow, thats a real nice CF, they all look really beautiful!
Wow, the girls look AMAZING!!! I can’t get over how beautiful they all look! I had to watch the clips many times just to take it all in! :) Such classy ladies…they get more beautiful as they get older. :)
beautiful! the girls are to pretty in these, amazing^^
Dear god! They are so gorgeous! Then again, I’m not saying something everyone already knows am I? LOL
Wow Very Cool ( i Would Like To See A Music Video Like This Someday From Girls Generation ) LookN Cool
i really like these commercials! the girls look so beautiful,
as always! and they seem to fit the feel that the commercial
is giving off very well! they absolutely grab your attention
and make you have to look twice. something lotte wants all
of their customers to do. they chose very wisely when picking
attention-grabbers. HEHE! snsd are as good as they come!!! :-)