J.ESTINA has released a new S/S fashion film advertisement. Modeling different bags along with J.ESTINA jewelry, each Girls’ Generation member portrays individual unique charms in the video. Each shot focuses on a member with a purse, bag, or piece of jewelry. The ad has managed to display J.ESTINA products, all the while capturing Girls’ Generation’s elegance. SONEs have grown accustomed to seeing Girls Generation carrying J.ESTINA products in both advertisements and in public.

J.ESTINA’s commercials seem to have taken a simple approach to the concept behind every set. Rather than a distracting environment, they place Girls’ Generation in simple rooms that bring focus to the members and their products.

You can watch the videos below.


Behind-the-Scenes Footage

Source: [email protected]
Written by: taengsoshi@soshified
Edited by: michaelroni@soshified

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