jessica blanc

On October 6th, BLANC revealed a new photo of Jessica on its website and Facebook page. Along with the picture was an announcement revealing the company’s new name: “BLANC & ECLARE”. The article explains, “Derived from the Latin root Clara, ECLARE expresses clarity and brightness, virtues highly held by Founder and Head Designer, Jessica Jung.” With this rebranding, BLANC & ECLARE hopes to continue “presenting fresh, modern classic designs to the fashion industry”.

New partnerships and collections will be revealed in the following weeks, including new designs and other projects. In addition, the headquarters will be moving from Hong Kong to New York City sometime in the next year.

In regards to this latest development, Jessica commented, “Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level. I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate.”

Check out the two promotional pictures that have been released so far in Soshified’s Photos Section.

Sources: blancgroup, BLANC
Written by: moonrise31@soshified
Edited by: bhost909@soshified

Have a news item that you think Soshified should know about? Leave us a tip or e-mail us at
Follow us on Twitter – – for the latest on Girls’ Generation.