After their recent handbag launching, J.Estina garnered attention by choosing Girls’ Generation as their first campaign model.  It has gained much interest amongst fans after photos of Sooyoung and Seohyun at the shoot were revealed.

On their choice of Girls’ Generation, J.Estina stated, “Not only are they a popular girl group, but they have gone from Asia’s top stars to ‘global culture icons’ as the center of the K-Pop wave that’s been taking over the world.  The way they’re going forward is similar to that of J.Estina.  That is the reason why they fit the ‘real princess’ concept that J.Estina is pushing.”

The Girls’ Generation bags will be the best 2011 Fall/Winter fashion trend, with a backpack style, carrying J.Estina’s distinct “floral pattern”.  They will be released in brown and ivory.  A specially designed 2012 Spring/Summer season red studded bag will be released in October.

Before their launching, J.Estina grabbed a lot of attention not only as a company, but amongst handbag consumers.  They became a hot issue with best-seller items, from a Suzy wallet, Nichkhun backpack, and Park Hanbyul backpack.

Source: Nate
Translated by: ch0sshi@soshified.com
Edited by: MoonSoshi9@soshified.com

Have a news item that you think Soshified should know about?  E-mail us at tip@soshified.com.
Follow us on Twitter: http://twitter.com/soshified for the latest on Girls’ Generation.