SM’s stocks are uprising thanks to the high expectations that SNSD has for their upcoming album release.

August 13, 10:36AM, SM is currently trading at 14,000 won, which rose 300 won(2.19%) compared to the day before. It’s going higher after its increase of 1.86% yesterday.

Lee SangHun, an investment stock analyst, has stated, “Due to BoA’s 10th anniversary album and SNSD’s Japanese debut, during the 2nd half of the year, the foreign loyalty sales will increase by over 100% compared to the year before.”

They have analyzed that this is a positive outcome for SM with the fact that the rising exchange rate of the yen continues and that SM will have at least 80% raise from the Japanese promotion.

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Credit: Asiae