While Girls’ Generation’s Kim Choding is best known for her masterful dance talent, she’s also well-known for her somewhat less masterful command of language. Soshified is delighted to present the second video in our Girls’ Generation vs Skills series, where we bring you nine of Hyoyeon’s most adorable tongue slips. We hope you enjoy these […]

Fashion brand Phoebe&You has announced that Hyoyeon, Miss A’s Fei, and model Irene Kim are the brand’s creative directors. The Phoebe&You Facebook page posted a video introducing the three and revealed that they had designed the company’s jewelry collection. Hyoyeon had also recently posted samples of the collection on her Facebook page. Phoebe&You’s Creative directors […]

On September 10th, SBS MTV revealed that Girls’ Generation’s Hyoyeon, Seo Inyoung, MBLAQ’s Mir, and AOA’s Hyejeong will be appearing in “Mash Up”, competing in DJing. SBS MTV’s “Mash Up” is a program that will create a global EDM (electronic dance music) artist out of K-Pop stars who have an interest in DJing and performance. […]

On August 4th, Hyoyeon attended the “2015 SMTOWN SCREEN SHOW in SEOUL”, the premiere of “SMTOWN THE STAGE” at the “SMTOWN@coexartium”. S.M. Entertainment’s latest movie provides a behind-the-scenes look into “SMTOWN LIVE WORLD TOUR”, and includes interviews with artists as well rehearsal and concert footage. During the event, Hyoyeon uploaded her own Instagram video with […]

Hyoyeon and Girls’ Generation stylist Seo Sookyung’s style battle continues in episode four of “Hyoyeon’s One Million Likes”, this time with an “Athleisure” theme. Watch as the two fight at the clothing rack, with the penalty of having to upload “a bizarre photo that will go down in history” onto the internet. Meanwhile, Hyoyeon also […]

On July 1st, Hyoyeon attended the “Hyo Style” book release event in Seoul. Dressed in a black and white top and custom jeans, Hyoyeon happily smiled for cameras for both fans and press media also at the event. Hyoyeon later uploaded her own photos to both her Instagram and Weibo accounts, which can be found […]