When I first heard the term digital asset management I assumed it had been just another financial term for a few sort of media stocks or bonds. Many people actually don’t know what is digital asset management? In actual fact, Digital Asset Management or DAM is pitched to be one among the highest media software products of the longer term .

Digital Asset Management’s suggested growth over subsequent 5 years is estimated at over 300% which is triple the present value. The business research & consulting company Frost & Sullivan are forecasting that “the market is about to grow at a really healthy double-digit rate of growth through the forecast period, 2007 to 2013”. consistent with Frost & Sullivan; “Around 70 major vendors are now seeing the necessity to digitize their media assets”. Melbourne weekly eastern can provide you more updates on business news or research.

DAM solutions are getting as streamlined into website development as content management systems and search marketing. the rationale for its success is that the majority big corporate websites hold tons of rich digital media including images, audio, and video content and this will make storage and retrieval of those assets difficult. For all of this content to be hosted, easily retrievable, distributed, and exported it must be stored during a central location, properly filed, archived, optimized, and available during a range of various downloadable formats.

Another reason for the success of DAM is that tons of files, specifically video files are often so huge that even FTP access across public services is undesirable, DAM makes this possible by employing a delivery service, with access to single assets from multiple locations, thus reducing the time and price of manufacturing the content and maximizing the return on investment.

What sorts of DAM systems are there?

The types of DAM are hooked in to their facilitation with the business; brand asset management for instance is concentrated largely on marketing and deals with marketing collateral like product imagery, fonts, and logos. Production asset management is usually utilized in the organization and storage of frequently changing digital media assets, whereas digital supply chain services purely specialise in the pushing of digital content bent retailers i.e. Music and game stores. Library management is perhaps the foremost widely used type with attention on the storage and retrieval amounts of mostly archived video and photo media.

If we take a better check out DAM, the tools that it utilizes start to form the system more of a tangible product. the kinds of uses for the system in business are for Multimedia press kits and marketing materials, corporate presentations, VOD, rich media libraries of; video, fonts, and pictures , and other marketing collateral. the kinds of files this includes are; images, logos, audio, animation, CAD, video, and HTML.

So what’s future for the future?

According to analyst Zippy Aima “There is that the recent proliferation of digital media content, especially video, and therefore the rise of portable devices for viewing it. we will add the widespread availability of broadband data services to distribute it, and therefore the need for systems which will store and deliver that content to the proper people at the proper time.”

With media creation so accessible via broadband and certain to grow vastly over subsequent decade, images from our everyday devices like cameras, phones and scanners will still flood onto the online , billions of assets (files) all hitting social networks, websites and blogs at a furious pace, and every one with thousand different destinations and target audiences. DAM will soon be the sole technology capable of handling the demand and with the price of digital media content management set to rise; from $203 million to an anticipated $558.6 million by 2014 this looks set to continue.