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[WinterAir]

From page B28 of May 2010 issue of PLEM magazine

Girls Generation Growing up Through Music

In the recent years, the Korean Wave has been a big hit in Asia and reaching as far as North America. The famous Western Entertainment blog Perez Hilton has even introduced newly released Korean songs to their readers! Among all this, the beauties "Girls Generation" is been known as leading this wave. Sweeping Asia with the huge hit "Gee", the nine extremely cute girls performed 2009's most successful story.

"Girls Generation" in korean is "소녀시대" (pronounced: So Nyuh Shi Dae), also known as SNSD or Soshi. The nine members Yoona, Tiffany, Yuri, HyoYeon, SooYoung, SeoHyun, TaeYeon, Jessica and Sunny, like many idol groups they have a variety of development in entertainment, the most popular Yoona has acted in many dramas, Jessica, Taeyeon and Sunny exploit their talents [cross over] in many fields.

Currently "Girls Generation" is releasing a repackage of their second full album "Oh!", called "Run Devil Rin". The songs in the first release of the "Oh!" album showed a lot of cuteness (kawaii) , with pigtails to portray a fresh image, aiming at young men. The full album's title track "Oh!", "화성인 바이러스 (Boys & Girls)" featuring SHINee member Key, are a genre of cute Bubble-gum Pop. A feeling of amazement was felt when the repackaged album was released with an addition of three new songs, a 180 degrees change in their image, the known pure and cute image was gone being replaced by a dark and sexy image. The new version's title track "Run Devil Run" perfectly matches this image, containing a rich taste of femme fatle. Another newly added song is "별별별 - Star Star Star" with a R&B style. The Producer spent a great amount of time and effort on this song to allow the fans to feel "Girls Generation's" change in musical style, while still maintaining their popularity.
This shows the maturing sound of "Girls Generation."



Credit: Brian from PLEM magazine
Translation: WinterAir@soshified (with help)

edit-side note:
been realizing some replies stating this is a Japanese/China based magazine. This magazine is actually released in Vancouver, Calgary, Edmonton, Toronto, Montreal and Ottawa of Canada aiming at the Chinese community. This magazine is affiliated with Fairchild TV broadcasting station that broadcasts both Cantonese and Mandarin entertainment and media.
(Yup... it's here in North America ^^ their fame is going world wide~)

Edited by WinterAir, 30 April 2010 - 12:39 AM.

[Tae Yeon is # 1]

Lol cool post
I really am curious to know what they'll do next (concept wise)
But No matter what I'll support them.
Also cool they're getting international support!
HAPPY 1000TH DAY AND HOPE FOR LOTS OF RESTING TIME SINCE RDR AND OH! PROMOTIONS ARE DONE!

[InfiniteLoss]

Heh, well to start things off, Just want to say Happy 1000th day anniversary we're so proud
of you girls and we'll continue to walk along side you forever.

I miss hearing Run Devil Run, Haven't seen them perform it in so long meh.
The girls have really come a long way and they'll, without a doubt, continue
to grow and mature. Can't wait to see what they have in store for us <3

[Guest_Piglet-Chan!_*]

Thanks for sharing!

This proves that SNSD is not only popular in Korea...
But is also popular in other countries...
Like Japan, China, and many more countries...
Their popularity even reached North America...

They're so cool!
SNSD Hwaiting~!

PS: Oh! It's SNSD's 1000th day I didn't realize until I saw the post above~kkkk

Edited by Piglet-Chan!, 30 April 2010 - 12:13 AM.

[vince57]

Hey!!! You translated it WinterAir..... I was planning to wait for the plem website to update and get google to translate it. kekeke. That was fast though, Thanks for translating. I was trying to decipher it myself... but it was too hard for me.

Also Happy 1000th day anniversary. Even though promotion is over... they still have other schedules... hope they will have some time to rest..

[Heartbreakn]

It's great to see that some Japanese mag talk about them. I mean they don't even promote, yet, in Japan and there already article about how they matured and all. I feel proud. The girls already showed they can do a lot of style. Can't wait to see the next concept too.

Thank you for the scans and the translation.

[Miss Taken]

So the magazine was published in North America for the Chinese community? Wow! SNSD's popularity has gone globally. I'm so happy for the girls now that more people are appreciating their music because they really deserved it. They have worked so hard to make others realize that they're not just some pretty Korean girls but they've got the talent and everything. The girls proved that they can rock out any concept and that their songs are becoming more matured. I can't wait to see what's next for them ^^

Thanks for translating this and Happy 1000th Day to SNSD!

[Guest_paniemouc_*]

Thanks for sharing!

This proves that SNSD is not only popular in Korea...
But is also popular in other countries...
Like Japan, China, and many more countries...
Their popularity even reached North America...

They're so cool!
SNSD Hwaiting~!

PS: Oh! It's SNSD's 1000th day I didn't realize until I saw the post above~kkkk

yeah yeah !!

[Daneekers]

wow! snsd is spreading once again! thanks for translating!

on a side note, does anyone know where i can buy this magazine??!!

[LavaBlade]

Thanks for the translations and share!
Great to see the power of 9 spreading across the globe!
Looking forward to seeing their next concept...
Haven seen a RDR performance for a while now... going to watch music bank later!
and Happy 1000th day anniversary to our 9 girls!!

[Tellerius]

Thanks for translating!


I just had to see for myself that Perez Hilton was introducing K-Pop on his blog, and I actually saw Lee Hyori's Chitty Chitty Bang Bang on the "Newest Video" sidebar. Wow!

Not only Girls' Generation, but other artists have overseas influence! Yay!

[WinterAir]

wow! snsd is spreading once again! thanks for translating!

on a side note, does anyone know where i can buy this magazine??!!

it's a free magazine ^^
you can find it in some asian stores depending on the region you live in. I'm not so sure about most of the places
but I got mine issue @ a local T&T supermarket. if you live in the vancouver area, you can probably find one @ a T&T or
@ Aberdeen mall

[Addicted♥9]

Yea, I'm proud of their achievements. ^^ They're improving as the time goes.

Anyway, Happy 1000th day girls .

[Miss Blank]

Wow. I'm happy to see that the girls are being talked about in a Japanese magazine. Even if they are not there YET, people are already talking 'bout them. This shows how popular they are and that many people appreciate their music. And I really think they deserve it. They proved other people that they're not just pretty girls, but talented in many ways as well. And they can rock any concept! I'm glad that they're being loved by more people, and I'm loving their music more. Can't wait to see what's in store for them in years. ^^;

Happy 1000th day SNSD! Hope you'll be more successful through the years and will not easily split up.
Thanks for translating this article!

[bukeneng]

Woah a chinese article! and a great one too. Can't believe I can understand it x)
But many thanks for the translation too!! and thanks Brian for writing this article.

SNSD jjang! You're getting real real real popular!

[sergeantsica]

ahh that's pretty cool! i can't wait til they show up in people's magazine... hehe
ahh wishful thinking but it could happen! then next comes elle and vogue ^^

[yoonism]

woot... thanks for translating... and this magz actually in vancouver??
their fame reaaaally going world wide...
i like the article title... growing through music...

[Darla]

They certainly have grown a lot thanks to their fans, family, co-workers and through music. That is one good way to grow up - expressing yourself through music. And I am more than happy to be one of their fans which brought them all the way to international stardom.

SNSD fighting!

[Daneekers]

it's a free magazine ^^
you can find it in some asian stores depending on the region you live in. I'm not so sure about most of the places
but I got mine issue @ a local T&T supermarket. if you live in the vancouver area, you can probably find one @ a T&T or
@ Aberdeen mall

ohhh! i actually do live in the vancouver area:D! may i ask which T&T u went to ? thanks for replying to me too!

[WinterAir]

ohhh! i actually do live in the vancouver area:D! may i ask which T&T u went to ? thanks for replying to me too!

really?
I got it from the King George one haha... kinda bit farther off from Van. but I'm pretty sure Aberdeen mall has it?
btw come visit the Vancouver sone thread if you haven't and join the van. sones ^^
http://soshified.com...showtopic=12256