Fashion brand J.ESTINA RED has chosen Jessica as its exclusive model and muse. The announcement was also made through a post on J.ESTINA RED’s Instagram. Jessica’s first activity J.ESTINA RED’s model will be a fansign event on November 7th. This shall be Jessica’s second time working for J.ESTINA, having previously modeling J.ESTINA bags with Girls’ […]

On September 15th, Sooyoung and SHINee’s Minho attended COACH’s Spring/Summer runway show at New York Fashion Week. The event, which coincided with the luxury brand’s 75th anniversary, featured models boasting a selection of high class bags, shoes, leather outfits, and frocks. Tuesday’s show also marks the second time Sooyoung has attended a COACH fashion week […]

On August 6th, S.M. Entertainment announced that Jessica has left the entertainment label. S.M. Entertainment stated, “After discussions with Jessica, who has been an artist under SM Entertainment, we’ve decided to go our separate ways so both sides can continue to develop. We hope people will support Jessica, who will be having a fresh start.” […]

Dear Jessica, 2014 hasn’t been easy; we know you’d be the first to agree. And in reality, 2015 is pretty tough as well, right? Starting with a new dream, a new set of rules, and a new industry no less. If the world wasn’t watching before, it certainly is now. So what can you do? Well: take […]

During the evening of March 14th, Jessica attended the inaugural amFAR charity gala in Hong Kong. The fundraising event benefited The Foundation for AIDS Research, a non-profit organization. Jessica arrived at the event dressed in a red polka dot and black dress, smiling for cameras and answering questions from the press. Other notable attendees included […]

Jessica was recently featured in “Me” magazine for an interview. “Me” magazine is a cosmetics and fashion magazine based in Hong Kong under Next Media. Jessica begins her interview by introducing several sunglasses from her BLANC & ECLARE brand. Afterwards, Jessica answers three questions, speaking in English: 1) Do you have any plans to collaborate […]