On August 6th, Jessica announced the launch of her own brand, BLANC, through her Weibo account. Her post included a photo of herself with several sunglasses and a message reading, “Finally, launching my own brand, BLANC”. In another statement, Jessica revealed that BLANC has been her dream for a long time, and that she thought that developing a fashion line with new items and styles was exciting. The brand will have both a fashion and fragrance line, with the fragrance line to launch for the 2015 F/W season.

At the moment, the BLANC website that Jessica linked to in her post features a photo of Jessica, as well as a countdown to the brand launch and opening of pre-orders (note: due to heavy traffic, the website may currently be slow to open).


Jessica is the first member of Girls’ Generation to launch her own fashion line after endorsing multiple brands throughout her career, such as SOUP, STONEHENgE, banila co., and LI-NING.

Source: Jessica’s Weibo, BLANC, Newsen
Written by: bhost909@soshified
Contributor: Darkie999@soshified
Edited by: moonrise31@soshified

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