On August 6th, Jessica announced the launch of her own brand, BLANC, through her Weibo account. Her post included a photo of herself with several sunglasses and a message reading, “Finally, launching my own brand, BLANC www.blancgroup.com”. In another statement, Jessica revealed that BLANC has been her dream for a long time, and that she thought that developing a fashion line with new items and styles was exciting. The brand will have both a fashion and fragrance line, with the fragrance line to launch for the 2015 F/W season.
At the moment, the BLANC website that Jessica linked to in her post features a photo of Jessica, as well as a countdown to the brand launch and opening of pre-orders (note: due to heavy traffic, the website may currently be slow to open).
Jessica is the first member of Girls’ Generation to launch her own fashion line after endorsing multiple brands throughout her career, such as SOUP, STONEHENgE, banila co., and LI-NING.
Source: Jessica’s Weibo, BLANC, Newsen
Written by: bhost909@soshified
Contributor: Darkie999@soshified
Edited by: moonrise31@soshified
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The glasses in the middle look kinda unisex so I will probably get those! :)
Jessica congrats! It’s great when dreams become reality. I wish you great success with this new venture.
I am really proud of her for being able to achieve this! I have faith that it will do very very well and I hope this brand is quick to grow!
Richie rich Sica, so proud of you, gurllll! :D♥
Did you notice what happened to the clock at the site? It reverted back to 7 days
Does anyone know why the clock changed to 7?
Maybe because things got hectic and went behind the schedule. And I thought it would be too much for Jessica to focus on this at the moment, because she got other things to worry about, like the KCON on Sunday, SM Town concerts on next Friday, etc…
Ok, Blanc group instagram account says that its site is going through its final tests. So let’s wait another week.
Well I’m impressed. Well done Jessica. I’ll probably buy one or two of the sunglasses.
Just realised ‘Blanc’ is French for white (well, off white). Mind blown.