Regarding the background of the model selection, a source from Dongkwang International’s marketing team stated, “Jessica, who has been active in many quarters as an all-around entertainer, on stage as well as on television, seemed to match the bright and lovely charms of a young girl.”
Dongkwang is expecting an explosive amount of popularity with this casting being a turning point, approaching SOUP’s target of women in their early 20s at a wide range. They also revealed that they are planning on showing Jessica’s collaboration line soon.
Meanwhile, on the set of the first shoot with Jessica which took place late last month, Jessica discussed the concept and style herself with the staff, completing her own SOUP style. The SOUP filming set and advertisement cut teaser are planned to be revealed through their homepage, Facebook, blog, and SNS.
Source: Herald News
Translated by: ch0sshi@soshified
Edited by: MoonSoshi9@soshified
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beautiful sica
beautiful ice princess this one does have a great fashion sense! I support you!
Love the outfit <3 pretty sica ~ she designed by herself .. wow designer jung! ^^
omo shealways pretty…………..i love her hair
Hohoho..another Sica’s photo…XD
Can’t wait..>.<
My beautiful and fashionable Sica! =)
“Dongkwang is expecting an explosive amount of popularity with this casting being a turning point, approaching SOUP’s target of women in their early 20s at a wide range.”
good choice haha they really know she’s so popular in both woman and girls
“Jessica, who has been active in many quarters as an all-around entertainer, on stage as well as on television, seemed to match the bright and lovely charms of a young girl.”
yes yes she’s so charming and charimatic, look at the number of her fangirls it’s no joke
“Jessica discussed the concept and style herself with the staff, completing her own SOUP style. They also revealed that they are planning on showing Jessica’s collaboration line soon.”
WOW amazing! cant wait!
jessica, you are so great and talented!
*charismatic*
Amazing..Sica Daebak!!! XD
“Jessica discussed the concept and style herself with the staff, completing her own SOUP style. They also revealed that they are planning on showing Jessica’s collaboration line soon.”
i’m so proud of her! oh my god this girl!
from singer to model to fashion queen to fashionista to designer what’s next?
next… she becomes a bussiness woman and creating her own brand for sure!
Jessica noona looks pretty in anything and everything! And a collaboration line will be amazing for SNSD and for SOUP so this is a win-win situation! I like win-win situations :P
Jessica is a new muse for this brand!
collaboration line is just a jessica not SNSD.. she designed by herself..
SOUP is Jessica solo CF it’s the same like other her CF Banila.co, Coming Step, Stonhenge
I know but Jessica is a part of SNSD obviously so yeah lol
honestly it’s not related at all as a group, i mean it’s solo CF and she’s working as herself for design those clothing
doing colaboration becuse she has talent for design eventhough she’s from SNSD but it’s her work, so it’s hers not as a group
uhm so if she can’t design would SOUP collaborate with her?
lol you can’t differentiate between group and solo, it’s different dude, it’s about skill if they want do collaboration with her.. you think it’s about popularity? of course they chose her as muse because –> she seemed to match the bright and lovely charms of a young girl<– and she's one of popular member in SNSD as well..
when it comes to collaboration because she has skill in designing clothes, not speaking about popularity or win-win situation but she's expert in that area as well..
"Jessica discussed the concept and style herself with the staff, completing her own SOUP style. They also revealed that they are planning on showing Jessica’s collaboration line soon.”
how perfectionist she is.. /like a boss/
she's beautiful and looks good in anything she wears and has great fashion sense as well, design clothing it makes her more perfect, waiting her to be a bussiness woman and make her own brand
i’m sorry but i don’t think you know what you are talking about o.O
a collaboration line because she can do, not because of group or anything
does she design helped by her members? NO
i’m not suprised tbh because it’s her passion
look at she’s named fashion queen by designer, she’s great at modeling and she can pull of any concept, she really has good fashion sense, plus she seems expert at fashion and make up stuff when she answers question about that, she’s so greaaaat
I wasn’t talking about that lol. I was talking about SNSD’s growing popularity. When people look at her clothes and like them (which they will cause she’s Jessica ;D) they will want to look up who she is and they will find out that she is a part of a group called Girls’ Generation. The more exposure SNSD can get the better. They’re not Asia’s #1 girl group for nothing! lol. And sorry if any of you misunderstood what I meant.
lol but still they aren’t doing collaboration with her for nothing. it has relation for the fact that she takes part because she can do it, she can design “they are planning on showing Jessica’s collaboration line soon.” & she can lead them “Jessica discussed the concept and style herself with the staff, completing her own SOUP style”
her future will be a business woman.
idk i don’t find your comment has relation to all of this tbvh and besides this is her solo CF not group so i think it’s very different
Yeah I guess you’re right. But you KNOW that all of the girls will be wearing Sica’s designs to support their little Ice Princess lol.
do you think so? but i don’t lol
I honestly think so because Hyoyeon is just the ambassador for TOPSHOP and I saw some of the girls wear it on Soshi Stylings so if Sica is the one actually DESIGNING the clothes I’m pretty sure some, is not all, of them will wear it :)
As usual, it’s Jessica that looks so pretty and fashionable! Can’t wait for more pictures to come!! Btw where’s their official fb or website?
omg designer jung! go girl! you are so talented!
great singer, great model, fashionista, designer, what else?
So happy that she is able to showcase her love for fashion and design! I really look forward to seeing her collaboration line!
Gorgeous ~♥
hmm-mm they just might be right about the explosive popularity of their brand now that they’ve hired GorJess. she do have a lot of fans, so i hope those that wanting to have a Sica-look will go buy those clothes especially her collaborations.
Photogenic as always. Sica Hwaiting!!
This is so cool..a collaboration line?!That would be awesome..
Rake in the money , girl!! Lol.. Anyways ,
Congratulations Jessi!!
What a Beauty Jessica is~
Congratulations to Jessica! ^^
Sica-ah~ why so pretty? *3* As always you still look like a gorjess barbie even just in those simple make-up, clothes and hairstyle :)) Soooo chic and fab <3
Gorgeous! Love the outfit, makeup, and hair :D! Simple yet pretty ^^!
wah~ Jessica looks so pretty, well she always is, but yeah. Anyways, can’t wait to see more photos :D