On October 18th, Jessica attended three separate events: the “Love Your W” breast cancer campaign event, Korea’s third annual “Barbie and Ken Awards” ceremony, and the opening of flagship store, “KOON WITH A VIEW”. Jessica started her busy day by attending the seventh annual breast cancer campaign “Love Your W” at the “Fradia” venue near the Han River. Each year, “W Korea” magazine organizes a campaign to promote early screening of breast cancer and a healthy, active lifestyle for women. Jessica attended the “Love Your W” event in 2011 as well. More photos of Jessica at the “Love Your W” event can be found in Soshified’s Photos Section.


Later that night, Jessica attended Korea’s third annual “Barbie and Ken Awards” ceremony alongside TVXQ!’S U-Know Yunho at the Crystal Ball Room of Banyan Tree Hotel. Each year, a female and male celebrity that had a positive effect on culture and are fashion icons just like Barbie and Ken are chosen and awarded with one-of-a-kind dolls from Mattel made to resemble them. Dressed in a white wedding dress designed by Lee Myunsoon, Jessica truly looked like a Barbie doll. More photos of this event can be found in Soshified’s Photos Section.


The last event Jessica attended was the opening of of “KOON WITH A VIEW”, a flagship store in Gangnam-gu, Sinsa-dong. This store is a high-end lifestyle shop with a total of six floors providing uniquely fashionable clothing for women. Jessica was seen in an orange mini-sweater and a high waist black skirt. For more photos, visit Soshified’s Photos Section.

Sources: Osen 1, Osen 2, Newsen
Written by: dandan87@soshified
Contributor: ch0sshi@soshified
Edited by: bhost909@soshified

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