Hello and welcome back for the tenth edition of “The Best of the Best”, a monthly look into the very best of anything to do with Girls’ Generation. As decided by your votes last month, this month’s “The Best of the Best” will focus on Girls’ Generation’s best music videos since debut, ranging from “Into the New World” in 2007 to the recently released “PAPARAZZI”. As usual, I’ve listed my five favorites in the category and the explanations why, and also included the music videos themselves for you to watch and enjoy. However, as with every month, I don’t expect anyone to be agreeing with me, so please let me know what would have been in your own top five in the comments! Finally, I’ve also created a poll for you to decide what I’ll be focusing on in the next edition of “The Best of the Best”. Be sure to vote, and I’ll see you in the next edition!


5. Genie (Japanese PV)

As one of the few “in a box with a green screen” music videos I enjoy, the PV for the Japanese version of “Genie” opens my list of the very best music videos by Girls’ Generation. Similar to the original Korean music video, the Japanese PV for “Genie” has little to no story behind it, but makes up for it by showing the members being absolutely beautiful in both group scenes and solo scenes. The music video begins with EXO’s Chanyeol, then a trainee, discovering and wiping a dusty lamp in an attic, causing Girls’ Generation to appear in a miniature circus tent. This is followed by several minutes of the members looking perfect: their hair is perfect, their makeup is perfect, their outfits are perfect, and the music video is shot at angles to make their perfect legs look as if they go on forever. In contrast to the sexy look in the group shots, the solo shots show a cute side to the members, as if to prove that they can indeed do it all. As Chanyeol rubs the lamp one last time at the end of the video, he finds himself as the luckiest man in the world at what appears to be a movie premiere, surrounded by Girls’ Generation dressed as the media, taking photos and asking for interviews. This gorgeous music video wins fifth place on my list.

4. Twinkle

Girls’ Generation – TTS’s music video for “Twinkle” was different from the others on this list in the sense that it served two purposes: in addition to promoting the very first title track from a Girls’ Generation subunit, “Twinkle” was also used to advertise the GiRL de Provence perfume line. However, despite the blatant product placement, “Twinkle” was both fun to watch and looked amazing. Featuring appearances from members of EXO, the music video followed Taeyeon, Tiffany, and Seohyun throughout several different rooms, from a lobby to a salon to a grand stage. The GiRL de Provence perfumes were seen in the salon scenes, while keen-eyed fans can also spot Taeyeon, Tiffany, and Seohyun’s “Run Devil Run” and “The Boys” posters as well. The three members stunned with their many elegant outfits and hairstyles, and six backup dancers, who also acted as their stylists and makeup artists, helped to fill a music video that was short six members of Girls’ Generation. Finally, the ending brings my favorite part of the music video as Taeyeon, dressed in yellow, and Tiffany, dressed in pink, walk down staircases to join Seohyun at the center of the Broadway-like stage for the final dance scene. Despite featuring only three of the members of Girls’ Generation, “Twinkle” is a fun and enjoyable music video that fits the theme of the track and wins fourth on my list of the best music videos by Girls’ Generation.

3. S.E.O.U.L.

Released in 2009 to promote tourism for the city of Seoul, the Seoul Song is a bright and cheerful track matched with an equally uplifting music video that featured Taeyeon, Jessica, Sunny, Sooyoung, and Seohyun, as well as Super Junior’s Leeteuk, Yesung, Shindong, Sungmin, Eunhyuk, Donghae, Siwon, Ryeowook, and Kyuhyun. The members of Girls’ Generation are seen throughout the video in different pairings, with Taeyeon attempting to ride a bike in order to keep up with Siwon, Jessica taking photos with Sungmin, Sunny leading children throughout the city as Shindong acts as a crossing guard, Sooyoung dancing opposite Donghae with the buildings of Seoul in the background, and Seohyun dressed in costume handing out heart shaped balloons as Kyuhyun tries to not scare her away. Lastly, the day in Seoul ends members of both groups gather to watch fireworks in the night. Though, unfortunately, it is unlikely to run into idol after attractive idol on the streets of Seoul, this beautiful music video successfully shows off the charms of a wonderful city, as well as those of Girls’ Generation, and wins third place on my countdown.

2. 힘내! (Way To Go)

Shot alongside “Gee” as the members prepared their hair and outfits and filmed the music video for their first runaway hit song, Girls’ Generation’s music video for “힘내!” (“Him Nae!”) takes the next spot on my list of the best music videos by Girls’ Generation.  This video never fails to make me smile as the members can be seen enjoying themselves and being at their dorky best the entire time. My favorite parts include Jessica flipping Yoona’s hair, Taeyeon playing with the camera as a stylist combs her bangs, Sunny’s aggressive kiss, and Sooyoung hitting Hyoyeon in the head with a pillow. NGs for “Gee” are shown as well, with Taeyeon, Tiffany, and Yoona shyly smiling for the camera as filming stops and the members get ready for another try. Finally, Sooyoung, the TVXQ fangirl, can be seen performing the choreography for TVXQ’s “Mirotic” with Tiffany and Hyoyeon. Hilarious and full of energy, “힘내!” is second on my list of Girls’ Generation’s best music videos.

1. Into the New World

Though they have since released more than a dozen music videos, no Girls’ Generation music video in five years as a group has come close to their very first. From the very beginning, “Into the New World” shows that it is a different music video from the usual with the sound of a plane’s engine spinning in the background as a paper airplane flies through the air. The members of Girls’ Generation are first seen as silhouettes, performing the opening steps of one of their most difficult choreographies. The video then changes to show a series of different scenes, each with one or two members, giving time to the different stories shown in each. Instead of mostly showing the dance steps of the choreography, as seen in Girls’ Generation’s more recent music videos, “Into the New World” instead features Taeyeon and Sooyoung repairing a plane, Jessica and Sunny spraying graffiti on a wall, Tiffany painting a motorbike, Hyoyeon preparing for and dancing her solo on a staircase, Yuri as a barista, Yoona designing and creating an outfit, and Seohyun as a ballerina. As the stories conclude, Jessica and Sunny finish spray-painting “New World” onto a large wall, and Taeyeon takes off into the sky in a newly repaired plane as Sooyoung runs behind her in celebration, a beautiful and symbolic ending to the music video which marked the start of Girls’ Generation’s journey into a new world.



Sources: SMTOWN@YouTube.com 1, SMTOWN@YouTube.com 2, SMTOWN@YouTube.com 3, SMTOWN@YouTube.com 4, SMTOWN@YouTube.com 5
Written by: bhost909@soshified
Edited by: michaelroni@soshified

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