It was recently confirmed on July 20th that Girls’ Generation’s Yoona and actor Lee Minho will pair up to become CF models for Eider, a French outdoor apparel and equipment brand.

Yoona and Lee Minho will both take over as the representative models for “Eider Friends” following actors Janghyuk and Chun Jungmyung. Starting this fall, the new CF models will meet consumers through the television and printed media. The new season will kick start at the end of July, and Yoona and Lee Minho will be involved in a new advertisement campaign in early August in Australia.

Yoona was chosen as a model for her youthful and fresh image. Due to her popularity in countries like Japan and Europe, she was also picked for her global image, and was cited to be a good fit for the brand.

The marketing team leader for the brand commented, “Last season, the brand gained immense popularity with Janghyuk and Chun Jungmyung. This time however, we would like to focus on young adults in their 20s and 30s with stylish and trendy styles. Lee Minho and Yoona were chosen as the top stars that would be able to represent young people. They have the charm of being stylish fashionistas with their young and chic style, and are expected to give a good and accurate representation of the brand.”

Source: Asia Today
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