On the 25th of November at 10am, SNSD participated in the SPAO E-Land signing ceremony.

SNSD wore simple clothes that were quite distant from their usual sexy and flashy image.
But many people acknowledged “Wow SNSD, as expected,” at their undying beauty.

Many netizens agreed that although Sooyoung wore quite plain clothes,
she “has beauty that shines,” she is a “certified goddess” and “she stands out even when dressed plainly.”

That day SM Kim YoungMin and E-Land Park SungKyung, Kim AngIn,
Super Junior (Leeteuk, Heechul, Hankyung, Yesung, Kangin, Shindong, Sungmin, Eunhyuk, Donghae, Siwon, Ryeowook, Kibom, Kyuhyun)
and SNSD (Yoona, Sooyoung, Hyoyeon, Yuri, Taeyeon, Jessica, Tiffany, Sunny, Seohyun) took part.

In mid December SM and E-Land have arranged to have a joint venture,
managing projects such as creating merchandise personally designed by musical artists
as well as using their character to produce graphics on various items.

Source: Newsen
Translation: Just Love~! @ Soshified.com/forums