LG Healthy Living’s The Face Shop revealed on September 20th that Girls’ Generation’s Seohyun has been chosen as their newest model.

For the next year, Seohyun will be active as a model for The Face Shop, alongside Kim Hyunjoong, Won Bin, and Park Minyoung, to represent the brand. This coming October, she will film her first TV CF with Kim Hyunjoong for the fall product, “Arsainte Eco-Therapy Tonic Weed Essential”.

With Seohyun’s large amount of popularity in Korea and overseas, they are expecting her to give the brand a new and original boost.

A member of the company revealed, “We chose Girls’ Generation’s Seohyun as our model because her fresh and smart image fit what the brand is aiming for. We are expecting her to add onto The Face Shop’s new generation-like fresh and feminine charms.”

Meanwhile, Seohyun has been busy all around Asia with the recent SMTOWN LIVE concert at the Tokyo Dome in Japan, and Girls’ Generation’s solo concert in Taiwan.


Source: edaily.co.kr, asiae.co.kr
Translated by: ch0sshi@soshified.com
Edited by: michaelroni@soshified.com

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